Insights
Reports
Analyse stock value, ABC classification, dead stock, channel revenue, sales velocity, and supplier performance. Export any report as CSV.
Go to Reports in the sidebar to access all available reports. The reports available to you depend on your plan — some are Starter-only, others require Growth or Pro.
| Report | What it shows | Plan |
|---|---|---|
| Stock Value | Current value of your entire inventory at cost and RRP | All plans |
| ABC Analysis | Classifies products as A, B, or C by revenue contribution | Growth + Pro |
| Dead Stock | Products with zero sales in a configurable window | Growth + Pro |
| Product Classification | Combined ABC/dead stock matrix for stock decisions | Growth + Pro |
| Sales Velocity | Units sold, daily velocity, and days of stock remaining | Growth + Pro |
| Revenue by Channel | Sales revenue broken down by each connected channel | Growth + Pro |
| Supplier Performance | On-time rates, lead times, and total spend per supplier | Growth + Pro |
Stock Value report
The Stock Value report is available on all plans including Starter. It gives you a snapshot of the current value of your entire inventory.
The report includes one row per active SKU and shows:
- Product name and SKU — identifies the item.
- Stock on hand — current quantity across all locations.
- Cost price (per unit) — the cost price recorded on the product.
- Total at cost — stock on hand × cost price. This is what your current inventory has cost you.
- RRP (per unit) — the recommended retail price if set.
- Total at RRP — stock on hand × RRP. Shows the maximum potential retail value of your inventory.
- Margin % — calculated as
((sale price − cost price) / sale price) × 100.
The report footer shows the totals: aggregate cost value, aggregate RRP value, and the overall portfolio margin.
Products with zero stock are excluded from the report by default. Toggle Include zero-stock items to include them (useful when you want to see the full catalogue with cost prices).
Sales Velocity report
The Sales Velocity report shows how quickly each product sells over a chosen time period. It helps you identify your bestsellers, slow movers, and products that may need clearing.
Select a date range (last 7, 30, 90, or 365 days, or a custom range) and the report shows:
- Units sold — total units sold in the period, based on stock adjustments of type
Sale. - Average daily velocity — units sold ÷ days in period. Useful for forecasting.
- Days of stock remaining — current stock ÷ average daily velocity. Highlights products that will run out soon at the current sales rate.
- Revenue — units sold × sale price.
- COGS (Cost of Goods Sold) — units sold × cost price.
- Gross profit — revenue minus COGS for the period.
Sort by any column. Click a product row to open the product detail page.
Supplier Performance report
The Supplier Performance report aggregates purchase order data to show how well each supplier is performing against expectations.
The report shows one row per supplier and includes:
- Orders placed — number of POs sent to the supplier in the period.
- On-time delivery rate — percentage of POs received on or before the expected delivery date. Requires expected delivery dates to be set on each PO.
- Average lead time (actual vs expected)— compares the supplier's stated lead time against how many days each PO actually took from sent to received.
- Total spend — sum of all PO values in the period.
- Fill rate — the percentage of ordered units that were actually received (relevant if you frequently receive short deliveries).
Use this report to identify suppliers who consistently deliver late or short, and to support renegotiations or supplier switches.
ABC Analysis report
The ABC Analysis report classifies your products into three tiers based on their share of total revenue over a chosen period:
- A items — the top 20% of products that generate roughly 80% of revenue. These are your most valuable SKUs. Prioritise stock availability and supplier reliability for A items.
- B items— the middle tier. Solid contributors that don't quite make the top tier but shouldn't be neglected.
- C items — the long tail. Low individual revenue contribution. These are candidates for stock reduction, clearance, or removal from catalogue.
The default thresholds follow the 80/15/5 split (A = top 80%, B = next 15%, C = remaining 5% of revenue). You can change the thresholds using the filter panel on the report.
Dead Stock report
The Dead Stock report shows products that have stock on hand but have recorded zero sales in a configurable window (default: 90 days). These are items tying up capital without generating revenue.
The report shows:
- Product name and SKU
- Stock on hand — quantity currently held across all locations.
- Cost value — stock on hand × cost price. How much capital is tied up.
- Days since last sale — how long since the last sale was recorded.
- Last sold — date of the most recent sale movement.
Use the No sale for filter to adjust the threshold — for example, change it to 180 days to see only severely stagnant stock, or 30 days to catch fast-moving dead stock early.
Product Classification report
The Product Classification report combines ABC analysis and dead stock into a single matrix view. Each product is tagged with both its ABC tier and its stock health status. This gives you a complete picture for making stock decisions.
Classification tags are:
- A — In stock — top seller, healthy stock level. Keep well stocked.
- A — Low stock — top seller, running low. Raise a purchase order now.
- A — Out of stock — top seller, no stock. Critical — reorder immediately.
- B — In stock / Low / Out — same three states for mid-tier products.
- C — Dead stock — low-value product with no recent sales. Consider clearance or removal.
Use the filter chips to show only a specific combination — for example, show only A items that are low or out of stock to build a targeted reorder list.
Revenue by Channel report
The Revenue by Channel report breaks down your sales revenue by each connected sales channel (eBay, Shopify, Amazon, etc.) over a chosen period.
The report shows per channel:
- Orders — number of orders recorded in the period.
- Units sold — total units sold across all products on that channel.
- Revenue — gross sales value.
- Avg. order value — revenue ÷ orders.
- Share of revenue — this channel's percentage of total cross-channel revenue.
Use this report to understand which channels are performing and where to focus your listing and pricing strategy.
Exporting reports as CSV
Every report has an Export CSV button at the top right. Click it to download the currently filtered and sorted report as a UTF-8 encoded CSV file, ready to open in Excel, Google Sheets, or any BI tool.
The CSV includes all columns shown in the report. Applied filters are respected — if you have filtered to a single supplier, the CSV will only contain that supplier's products.