The Veeqo alternative that Amazon doesn't own.
Your inventory data shouldn't feed your competition.
Salync is the UK-built alternative for eBay and Shopify sellers who want the same functionality - automatic sync, purchase orders, multi-channel listing - without Amazon watching your catalogue.
Free plan available · No credit card required
What "free" actually means with Veeqo
Amazon acquired Veeqo in 2021 and made it free. The business model is straightforward: Veeqo routes your shipping through Amazon's carrier negotiation platform, and your inventory data feeds back to Amazon's ecosystem. If eBay is your primary marketplace, you're handing your catalogue, pricing, and sales velocity data to the company that operates your biggest competitor.
Amazon owns your data
Your product data, pricing, and sales patterns are accessible to Amazon under their terms of service.
eBay integration is secondary
Since Amazon acquired Veeqo, feature development has been Amazon-biased. eBay integration is maintained, not improved.
No independent roadmap
Veeqo's feature direction is determined by what's good for Amazon, not what's good for UK eBay/Shopify sellers.
Salync vs Veeqo
Both have a free tier. Only one is built for UK eBay and Shopify sellers as the primary use case.
| Feature | Salync | Veeqo |
|---|---|---|
| Starting price | Free / £49/mo | Free |
| Amazon-owned | ||
| Your data shared with Amazon | ||
| eBay as a primary integration | Secondary | |
| Shopify integration | ||
| UK-focused development | ||
| Purchase orders | ||
| Automatic stock sync | ||
| Supplier management | Limited | |
| Transparent roadmap | ||
| Independent company |
Is Veeqo worth it? When it still makes sense
We'll be straight with you: if Amazon is your primary channel and you're comfortable with the data trade-off, Veeqo is genuinely worth it and hard to beat at free. It has solid Amazon seller integration and good shipping label printing. The question isn't whether Veeqo works - it's who benefits from your data while it does.
If eBay or Shopify is your primary channel, or if data ownership matters to your business, Salync is the better choice.
What you get with Salync instead
Built from day one for UK eBay and Shopify sellers. Your data stays yours.
Your data, your business
Salync is an independent company. Your product data, pricing, and sales patterns are never shared with marketplace competitors.
eBay as a first-class integration
eBay is a primary integration in Salync - not an afterthought. We actively maintain and improve the eBay connection.
Automatic stock sync
Salync checks your shops automatically - every hour on Growth, every 30 minutes on Scale - and updates your stock everywhere after a sale.
Purchase orders & supplier management
Raise POs, receive stock, and track every inventory movement. Everything Veeqo offers and more.
Free plan available
Up to 50 products free, forever. Upgrade only when your catalogue grows - no pressure, no time limits.
UK-based priorities
GBP pricing, VAT-aware, UK supplier management. Built with UK sellers in mind from the start.
Frequently asked questions
Is Veeqo really free?
Yes, Veeqo is free. Amazon acquired Veeqo in 2021 and subsidises the cost. The trade-off is that your inventory data, pricing, and sales patterns feed back into Amazon's ecosystem.
Does Amazon own Veeqo?
Yes. Amazon acquired Veeqo in 2021. It is now operated as part of Amazon's seller tools ecosystem.
Is Veeqo worth it?
If Amazon is your main channel, Veeqo is worth it - reviews consistently praise the free price, the shipping label printing and the Amazon integration. The catch is ownership: it is free because Amazon acquired it in 2021 and your inventory, pricing and sales-velocity data feeds their ecosystem. If eBay or Shopify is your primary channel, an independent tool like Salync is usually the better fit.
Is Veeqo good for UK eBay and Shopify sellers?
Veeqo is a UK-founded product and works in the UK, but since Amazon acquired it, development has been Amazon-biased and eBay is maintained rather than improved. For UK eBay and Shopify sellers who want GBP pricing, VAT-aware workflows and an eBay-first integration from an independent company, Salync is built for exactly that use case.
What is the best free inventory management software for eBay sellers?
Salync offers a free plan for up to 50 products with no credit card required and eBay as a first-class integration. Unlike Veeqo, Salync is not owned by Amazon.
Can I switch from Veeqo to Salync easily?
Yes. Export your product catalogue from Veeqo as a CSV and import it into Salync. Then reconnect your eBay and Shopify channels. Most sellers complete the switch in under a day.
Switch to Salync today
Free to start. No credit card needed. Connect your eBay and Shopify accounts and see how it compares.
Free plan · No credit card · Cancel any time
Key integrations