Base.com (BaseLinker) alternative UK

Base.com Alternative for UK eBay & Shopify Sellers

Base.com (formerly BaseLinker) charges per order — cheap on day one, growing with every sale you make. Salync gives UK sellers flat GBP pricing, real-time sync, purchase orders and UK-first marketplace coverage. Your bill shouldn't rise because your business works.

No credit card required · Flat GBP pricing · No per-order fees

The per-order pricing problem

Base.com is a capable platform with a huge integration list — and a pricing model that quietly taxes growth. After the free tier, you pay a base fee plus a fee for every order processed. Sell more, pay more, forever. For a growing UK seller, that maths gets worse every month.

Growth tax

Per-order fees mean doubling your sales roughly doubles the volume component of your bill. Salync is flat: £99/month covers 2,000 SKUs however many orders you take.

EU-first heritage

BaseLinker grew up on Allegro and the Polish market. UK marketplace priorities — B&Q, Tesco, OnBuy, Royal Mail workflows — are not its centre of gravity.

Support distance

Reviewers mention slow responses during critical incidents. Salync support runs on UK hours and understands eBay UK and Amazon UK specifics.

Salync vs Base.com

The same core job — with pricing that stays put as you grow.

FeatureSalyncBase.com
Pricing modelFlat per planBase fee + per-order fee
Cost at 1,000 orders/mo£99 flat (Growth)Grows with every order
Free tierFree up to 50 SKUsFree up to 100 orders
Real-time stock sync
Purchase orders
UK marketplaces (B&Q, Tesco, OnBuy…)EU-centric (Allegro heritage)
UK billing (GBP)Mixed currency plans
UK-focused support
Contract requiredNoneNone
Setup timeSame daySame day

Base.com details reflect published pricing and review themes at the time of writing; confirm current terms with the vendor.

How to switch from Base.com to Salync

Most sellers complete the migration in a single afternoon.

1

Export your Base.com catalogue

Export your products from Base.com as a CSV including SKUs, barcodes, descriptions, costs and stock levels.

2

Import into Salync

Use the CSV import tool to bring your catalogue across in one go. SKUs, barcodes, categories and images all map across.

3

Reconnect your channels

Link your eBay, Shopify and Amazon accounts. Salync pulls your existing listings and matches them to your catalogue by SKU automatically.

4

Run both briefly in parallel

Keep Base.com on its free tier while you verify everything syncs correctly — then close it down.

Everything you need from a Base.com replacement

Built specifically for UK eBay, Shopify, and Amazon sellers.

Real-time stock sync

Stock levels update the moment a sale happens on any channel — no batch delays, no overselling.

Central product catalogue

One place for every SKU. Update a price or description once and it pushes to every channel.

Purchase orders

Raise POs to suppliers, receive stock in, and see every stock movement logged — included on every paid plan.

UK marketplace coverage

eBay UK, Amazon UK, Shopify, WooCommerce, Etsy — plus B&Q, Tesco, OnBuy, Wayfair and more via Mirakl.

Flat GBP pricing

Free up to 50 SKUs, then £99 or £299/month flat. Unlimited orders on every plan — selling more costs you nothing.

UK-hours support

A support team on UK time that knows eBay UK policies, Amazon UK specifics and Royal Mail workflows.

Frequently asked questions

Why do sellers look for Base.com (BaseLinker) alternatives?

The most common reason is the pricing model: after the free tier, Base.com charges a base fee plus a fee per order. At low volume it is genuinely cheap, but the bill grows with every sale — sellers doing hundreds or thousands of orders a month watch their software cost climb alongside their success. Reviewers also mention support responsiveness during critical incidents, and UK sellers note the platform's Polish/EU marketplace heritage shows in its coverage priorities.

Is Salync cheaper than Base.com?

It depends on your volume — and that is the point. At 50 orders a month Base.com is very cheap. At 1,000+ orders a month, per-order fees add up while Salync stays flat at £99/month (Growth, up to 2,000 SKUs) or £299/month (Pro, up to 10,000 SKUs). If your order volume is growing, flat pricing gets better every month.

What does Base.com have that Salync doesn't?

Base.com is a broad platform with 1,700+ integrations including many EU marketplaces (Allegro, Kaufland, Empik) plus modules like a built-in repricer and WMS. If you sell heavily into Poland or the wider EU marketplace network, that coverage is a real advantage. Salync focuses on UK sellers: eBay UK, Amazon UK, Shopify and UK retail marketplaces like B&Q, Tesco and OnBuy via Mirakl, with UK-hours support.

Can I migrate from BaseLinker to Salync?

Yes. Export your product catalogue from Base.com as a CSV, import it into Salync with the mapping tool, reconnect your channels, and run both in parallel for a week before cancelling. Most sellers complete the switch in an afternoon.

Growing? Your software bill shouldn't be.

Start a free 14-day trial. Flat pricing, unlimited orders, no credit card.

14-day trial · No credit card · Cancel any time