Base.com Alternative for UK eBay & Shopify Sellers
Base.com (formerly BaseLinker) charges per order - cheap on day one, growing with every sale you make. Salync gives UK sellers flat GBP pricing, automatic sync, purchase orders and UK-first marketplace coverage. Your bill shouldn't rise because your business works.
No credit card required · Flat GBP pricing · No per-order fees
The per-order pricing problem
Base.com is a capable platform with a huge integration list - and a pricing model that quietly taxes growth. After the free tier, you pay a base fee plus a fee for every order processed. Sell more, pay more, forever. For a growing UK seller, that maths gets worse every month.
Growth tax
Per-order fees mean doubling your sales roughly doubles the volume component of your bill. Salync is flat: £49/month covers 2,000 products however many orders you take.
EU-first heritage
BaseLinker grew up on Allegro and the Polish market. UK marketplace priorities - B&Q, Tesco, OnBuy, Royal Mail workflows - are not its centre of gravity.
Support distance
Reviewers mention slow responses during critical incidents. Salync support runs on UK hours and understands eBay UK and Amazon UK specifics.
How much does BaseLinker cost?
Here's the honest version of Base.com (BaseLinker) pricing so you can compare like for like.
Base.com / BaseLinker pricing
- · A free tier covers roughly your first 100 orders a month.
- · Beyond that you pay a monthly base fee plus a fee for every order processed, so the total scales with your order volume.
- · Add-on modules (repricer, WMS and similar) and higher marketplace counts can sit on separate plans.
- · Exact figures change and are quoted per order, so check Base.com's own pricing page for current numbers - the ones here are approximate.
Salync pricing
- · Free up to 50 products - no credit card, no time limit.
- · £49/month (Growth, up to 2,000 products) or £149/month (Scale, up to 10,000 products).
- · Flat GBP pricing with unlimited orders on every plan - process 100 or 100,000 orders and the price is the same.
- · You're billed on catalogue size, not on your success, so your bill is predictable as you grow.
The practical difference: with per-order pricing your software bill rises every time you sell more. With Salync's flat pricing, a busy month costs exactly the same as a quiet one.
Salync vs Base.com
The same core job - with pricing that stays put as you grow.
| Feature | Salync | Base.com |
|---|---|---|
| Pricing model | Flat per plan | Base fee + per-order fee |
| Cost at 1,000 orders/mo | £49 flat (Growth) | Grows with every order |
| Free tier | Free up to 50 products | Free up to 100 orders |
| Automatic stock sync | ||
| Purchase orders | ||
| UK marketplaces (B&Q, Tesco, OnBuy…) | EU-centric (Allegro heritage) | |
| UK billing (GBP) | Mixed currency plans | |
| UK-focused support | ||
| Contract required | None | None |
| Setup time | Same day | Same day |
Base.com details reflect published pricing and review themes at the time of writing; confirm current terms with the vendor.
How to switch from Base.com to Salync
Most sellers complete the migration in a single afternoon.
Export your Base.com catalogue
Export your products from Base.com as a CSV including SKUs, barcodes, descriptions, costs and stock levels.
Import into Salync
Use the CSV import tool to bring your catalogue across in one go. SKUs, barcodes, categories and images all map across.
Reconnect your channels
Link your eBay, Shopify and Amazon accounts. Salync pulls your existing listings and matches them to your catalogue by SKU automatically.
Run both briefly in parallel
Keep Base.com on its free tier while you verify everything syncs correctly - then close it down.
Everything you need from a Base.com replacement
Built specifically for UK eBay, Shopify, and Amazon sellers.
Automatic stock sync
Salync checks your shops automatically - every hour on Growth, every 30 minutes on Scale - and updates your stock everywhere after a sale.
Central product catalogue
One place for every SKU. Update a price or description once and it pushes to every channel.
Purchase orders
Raise POs to suppliers, receive stock in, and see every stock movement logged - included on every paid plan.
UK marketplace coverage
eBay UK, Amazon UK, Shopify, WooCommerce, Etsy - plus B&Q, Tesco, OnBuy, Wayfair and more via Mirakl.
Flat GBP pricing
Free up to 50 products, then £49 or £149/month flat. Unlimited orders on every plan - selling more costs you nothing.
UK-hours support
A support team on UK time that knows eBay UK policies, Amazon UK specifics and Royal Mail workflows.
Frequently asked questions
How much does BaseLinker cost?
Base.com (BaseLinker) uses per-order pricing: a free tier covers roughly your first 100 orders a month, then you pay a monthly base fee plus a fee for every order processed, so your total scales with volume. Add-on modules like the repricer and WMS can sit on separate plans. Exact figures are quoted per order and change over time, so treat any number as approximate and check Base.com's own pricing page for the current rates.
Is there a BaseLinker alternative with flat pricing?
Yes - Salync uses flat GBP pricing with no per-order fees. It is free up to 50 products, then £49/month (Growth, up to 2,000 products) or £149/month (Scale, up to 10,000 products), with unlimited orders on every plan. You are billed on catalogue size rather than order volume, so a busy month costs exactly the same as a quiet one and your bill stays predictable as you grow.
Why do sellers look for Base.com (BaseLinker) alternatives?
The most common reason is the pricing model: after the free tier, Base.com charges a base fee plus a fee per order. At low volume it is genuinely cheap, but the bill grows with every sale - sellers doing hundreds or thousands of orders a month watch their software cost climb alongside their success. Reviewers also mention support responsiveness during critical incidents, and UK sellers note the platform's Polish/EU marketplace heritage shows in its coverage priorities.
Is Salync cheaper than Base.com?
It depends on your volume - and that is the point. At 50 orders a month Base.com is very cheap. At 1,000+ orders a month, per-order fees add up while Salync stays flat at £49/month (Growth, up to 2,000 products) or £149/month (Scale, up to 10,000 products). If your order volume is growing, flat pricing gets better every month.
What does Base.com have that Salync doesn't?
Base.com is a broad platform with 1,700+ integrations including many EU marketplaces (Allegro, Kaufland, Empik) plus modules like a built-in repricer and WMS. If you sell heavily into Poland or the wider EU marketplace network, that coverage is a real advantage. Salync focuses on UK sellers: eBay UK, Amazon UK, Shopify and UK retail marketplaces like B&Q, Tesco and OnBuy via Mirakl, with UK-hours support.
Can I migrate from BaseLinker to Salync?
Yes. Export your product catalogue from Base.com as a CSV, import it into Salync with the mapping tool, reconnect your channels, and run both in parallel for a week before cancelling. Most sellers complete the switch in an afternoon.
Growing? Your software bill shouldn't be.
Start free, or try a paid plan for 14 days with no card. Flat pricing, unlimited orders.
Free plan · No credit card · 14-day trial on paid plans
Key integrations