Linnworks vs Veeqo vs Salync — Which Is Best for UK eBay & Shopify Sellers?

Quick summary

• Linnworks: the UK market leader for large multi-channel operations. Powerful but expensive.
• Veeqo: now free since Amazon acquisition, but development has slowed and Amazon-biased.
• Salync: built specifically for UK eBay/Shopify sellers. Transparent pricing, fast setup.

Pricing comparison

Features comparison

Linnworks — who it's for

Linnworks is best for sellers with 10,000+ SKUs, complex fulfilment requirements, and multiple warehouses. It is the UK market leader for enterprise-level multi-channel retail and genuinely earns that position at scale.

The problem is the price of entry. Linnworks pricing is not published — you have to book a demo before you find out what it costs. Most sellers report starting prices around £500/month, increasing significantly as you add users and features. And because contracts are annual, you are committing before you know whether it will work for your operation.

Setup typically takes days to weeks. There is a learning curve. For a seller turning over millions per year with a warehouse team, that investment pays off. For a seller with 500 SKUs on eBay and Shopify, it is expensive overkill.

Veeqo — who it's for

Veeqo was a well-regarded inventory and shipping platform before Amazon acquired it in 2021. The acquisition made it free, which is genuinely hard to argue with on price alone.

However, the product has evolved in Amazon's image. If Amazon is your primary sales channel, Veeqo is an excellent free tool — it integrates tightly with Amazon Seller Central and the shipping rates are a genuine benefit. But if eBay or Shopify is your main channel, the picture changes. Development has slowed on non-Amazon integrations. Several UK sellers have reported that eBay syncing is less reliable than it used to be, and the Shopify integration is limited compared to dedicated tools.

There is also the data consideration. Your inventory data, order data, and business performance metrics all live inside Amazon's ecosystem. That is worth weighing up regardless of how good the free price is.

Salync — who it's for

Salync was built specifically for UK eBay and Shopify sellers who want real-time inventory sync without enterprise pricing or enterprise complexity. The product assumption is that your primary channels are eBay and Shopify — and everything is designed around that.

Setup takes under 10 minutes. You connect your eBay account, connect Shopify, import your products, and you are live. There is no sales demo, no annual contract, and no hidden pricing — plans are published on the pricing page.

The free plan covers up to 50 SKUs, which is enough to test the product properly with real inventory. Growth at £99/month covers up to 5,000 SKUs. For sellers between 50 and 10,000 SKUs who treat eBay and Shopify as first-class channels — and want WooCommerce and Etsy covered too — Salync is the straightforward choice.

Our verdict

• Small seller (under 50 SKUs): Salync free — no cost, no commitment, real-time sync from day one.
• Growing seller (50–5,000 SKUs): Salync Growth — eBay and Shopify as first-class integrations, transparent monthly pricing.
• Amazon-first high volume: Veeqo (free) — best-in-class Amazon integration and the free pricing is hard to beat for Amazon-centric operations.
• Enterprise multi-channel: Linnworks — worth the cost and complexity at 10,000+ SKUs with multiple warehouses and a fulfilment team.

FAQ

Is Linnworks worth the price for UK eBay sellers?

For sellers with 10,000+ SKUs and complex fulfilment, yes. Linnworks is genuinely built for that level of operation and the feature depth justifies the cost at scale. For most eBay and Shopify sellers under 5,000 SKUs, it is expensive overkill. Salync covers 90% of the same use cases at a fraction of the price, with none of the implementation overhead.

Is Veeqo still good after the Amazon acquisition?

Veeqo is still a capable tool and the free pricing is hard to beat. If Amazon is your primary channel, it remains an excellent option. However, development has slowed for non-Amazon channels since the acquisition. If eBay or Shopify is your primary channel, those integrations may not keep pace with dedicated alternatives. The data-in-Amazon's-ecosystem consideration is also worth factoring in.

Which is cheaper — Linnworks or Salync?

Salync is significantly cheaper. Salync Growth is £99/month with no annual commitment and published pricing. Linnworks typically starts around £500/month and requires an annual contract — and you will not find out the exact figure until you have been through a sales demo. For most UK eBay and Shopify sellers, Salync delivers the functionality they actually need at a fraction of the Linnworks cost.