DEAR Inventory was a solid product for UK SMEs. Since it was acquired and rebranded as Cin7 Core, many sellers report steeper prices, hidden costs, and declining support. Salync covers everything UK eBay and Shopify sellers actually need — at a fraction of the cost.
No credit card required · No demo call needed
DEAR Inventory built a loyal user base of UK SME sellers who valued its balance of features and price. Since Cin7 acquired and rebranded it as Cin7 Core, the common complaints are rising costs, opaque pricing, and a support team stretched across a much larger customer base. If you just need stock sync and purchase orders for eBay and Shopify, there's a simpler way.
Price hikes
Cin7 Core pricing is not published online. Multiple acquisition-era price increases have left many sellers paying far more than when they signed up with DEAR.
eBay limitations
DEAR / Cin7 Core's eBay connector is basic. UK eBay sellers typically need third-party tools on top to get proper listing management.
Enterprise complexity
Cin7 Core is now marketed as an enterprise product. The interface and onboarding reflect that — it is not built for 1–10 person operations.
For UK eBay and Shopify sellers, Salync covers every feature you need without the enterprise overhead.
| Feature | Salync | DEAR / Cin7 Core |
|---|---|---|
| Starting price | Free / £99/mo | ~£325/mo |
| eBay integration | First-class | Limited |
| Shopify integration | First-class | Yes |
| Multi-channel listing | Limited | |
| Real-time stock sync | ||
| Purchase orders | ||
| Advanced accounting | ||
| Free plan | ||
| 14-day trial (no card) | ||
| Transparent pricing | ||
| UK-focused support | ||
| Setup time | Minutes | Days–weeks |
Most sellers are fully up and running in a single afternoon.
In DEAR / Cin7 Core, go to Products and export your catalogue as CSV. Include SKUs, barcodes, supplier codes, costs, and current stock levels.
Upload the CSV in Salync's import tool. SKUs, descriptions, barcodes, and costs all map across in one pass.
Link your eBay and Shopify accounts via OAuth. Salync matches your existing listings to the imported catalogue automatically.
Keep DEAR in read-only mode for a week while you verify stock levels are syncing correctly across all channels, then cancel.
Built for eBay and Shopify sellers, not enterprise warehouses.
Real-time stock sync
Stock updates the moment a sale happens across eBay, Shopify, WooCommerce, and Etsy. No batch delays. No overselling.
First-class eBay integration
Push listings, sync stock bidirectionally, manage variations — all from one screen. eBay is a first-class integration in Salync, not an afterthought.
Purchase orders
Raise POs to suppliers, receive goods in, and track every stock movement with a full audit log.
Transparent pricing
All plans and prices published on our website. No surprise invoices. No demo call required to find out what you pay.
Multi-location stock
Track stock across warehouse, shop floor, and third-party locations from a single dashboard.
Free to start
Free plan for up to 50 SKUs — no credit card required. Start small and scale up as your catalogue grows.
Yes. DEAR Inventory was acquired by Cin7 and rebranded as Cin7 Core in 2022. The software is similar but many users report higher prices and worse support since the rebrand.
Pricing starts at around £325/month in the UK. Pricing is not published — you need to book a demo. Many sellers report significant price increases after the acquisition.
DEAR Inventory's eBay integration is limited — it pulls orders but doesn't support full listing management or real-time bidirectional sync. Most users need third-party connectors for eBay, adding more cost.
Salync — built for UK multi-channel sellers with first-class eBay and Shopify integration, purchase orders, and transparent pricing from £99/month.
Export your catalogue and stock levels from DEAR as CSV, import into Salync, then reconnect your channels. Most sellers are fully migrated in a single afternoon.
Start a free 14-day trial. Import your catalogue and connect your channels in minutes — no demo call, no credit card.
14-day trial · No credit card · Cancel any time
Key integrations