Since GoDaddy acquired Sellbrite, UK sellers have been hit with rising prices, USD billing, and support that doesn't understand the UK market. Salync is the purpose-built UK alternative — real-time sync, purchase orders, and GBP pricing from £99/month.
No credit card required · GBP pricing · No long-term contract
Sellbrite was acquired by GoDaddy in 2019. Since then, many UK sellers have reported slower feature development, rising subscription costs, and a support team that isn't focused on the nuances of selling on eBay UK or Amazon UK. UK sellers are increasingly looking for a homegrown alternative.
USD billing
Sellbrite charges in USD with no GBP option. Exchange rate fluctuations make your monthly cost unpredictable.
No purchase orders
Sellbrite doesn't include purchase orders. Salync lets you raise POs to suppliers, receive stock in, and track every movement.
GoDaddy roadmap
Since the acquisition, Sellbrite's development priorities are driven by GoDaddy's wider platform — not independent seller needs.
Salync gives UK sellers everything Sellbrite offers — plus purchase orders, GBP billing, and UK-focused support.
| Feature | Salync | Sellbrite |
|---|---|---|
| Starting price | Free / £99/mo | ~$79/mo USD |
| UK billing (GBP) | ||
| Real-time stock sync | ||
| Purchase orders | ||
| eBay integration | First-class | Yes |
| Shopify integration | First-class | Yes |
| Amazon UK | Yes | |
| Free plan | ||
| UK-focused support | ||
| Setup time | Minutes | Minutes |
Most sellers complete the migration in a single afternoon.
From Sellbrite, export your product catalogue as a CSV including SKUs, barcodes, descriptions, and stock levels.
Use the CSV import tool in Salync to bring your catalogue across in one go. Barcodes, descriptions, categories, and images all map across.
Link your eBay, Shopify, and Amazon accounts. Salync pulls your existing listings and matches them to your catalogue automatically.
Keep Sellbrite read-only for a week while you verify everything is syncing correctly — then cancel.
Built specifically for UK eBay, Shopify, and Amazon sellers.
Real-time stock sync
Stock levels update the moment a sale happens on any channel — no batch delays, no overselling.
Central product catalogue
One place for every SKU. Update a price or description once and it pushes to every channel.
Purchase orders
Raise POs to suppliers, receive stock in, and see every stock movement logged. Not available in Sellbrite.
Multi-channel listing
Push products to eBay, Shopify, Amazon, WooCommerce, and Etsy with per-channel field overrides.
GBP pricing
All Salync plans are priced and billed in pounds sterling. No exchange rate surprises.
UK-focused support
Support team available during UK business hours. We understand eBay UK selling policies and Amazon UK specifics.
Since GoDaddy acquired Sellbrite, many UK sellers report rising prices, slower feature development, and lack of UK-specific support. Combined with USD billing and no purchase orders, sellers are actively looking for alternatives.
Sellbrite does not have a UK-specific version and bills in USD. Salync is built for UK sellers with GBP pricing, UK-focused support, and first-class eBay UK integration.
Salync is purpose-built for UK eBay sellers, alongside Shopify, Amazon UK, WooCommerce, and Etsy. All integrations are real-time with no batch delay.
Salync starts free and costs £99/month on Growth. Sellbrite's equivalent plan bills in USD and lacks purchase orders — an essential feature for managing supplier stock. Salync includes purchase orders on all paid plans.
Start a free 14-day trial. No credit card needed. Import your catalogue and be live in minutes.
14-day trial · No credit card · Cancel any time