Best Sites to Sell Online UK: 9 Places Compared (2026)

In this guide

• eBay — the biggest all-rounder for almost anything
• Amazon — branded goods and serious volume
• Etsy — handmade, vintage and craft supplies
• Facebook Marketplace — local, free and great for bulky items
• Vinted & Depop — fashion resale for a younger crowd
• Your own store — Shopify or WooCommerce for brand and margin
• OnBuy — a low-risk UK marketplace to expand onto
• Gumtree — local classifieds for furniture and cars

The sites at a glance

Fees reflect publicly reported figures at the time of writing; confirm current terms with each platform.

1. eBay — the biggest all-rounder

Best for: practically anything — electronics, collectables, spares, homeware, clothing and everything in between. Fees: a category final value fee plus a small per-order fee for business sellers, with regular zero-insertion-fee listing allowances for private sellers. Audience: the largest and broadest general audience in the UK, national and beyond, with an auction format that finds a buyer for even niche or high-value items. eBay is one of the few sites here with a proper open seller API, which is what makes it the natural anchor channel for anyone selling at volume across several places.

2. Amazon — branded goods and volume

Best for: branded, new-in-box products sold at volume, especially if you can use FBA (Fulfilment by Amazon) to hand off storage and delivery. Fees: a referral fee of roughly 8–15% depending on category, plus optional FBA and storage fees. Audience: the biggest online shopping audience in Britain, with buyers who expect fast, reliable delivery. The catch is that Amazon competes with its own sellers and its rules are strict, so margins and account health both need careful management. Amazon also offers an open API, so stock can be synced automatically with your other channels.

3. Etsy — handmade, vintage and craft

Best for: handmade goods, vintage items (20+ years old) and craft supplies, plus personalised and made-to-order products. Fees: a small listing fee per item, a transaction fee and payment-processing fees, with optional paid ads. Audience: global but design-led and gift-focused, willing to pay more for something unique. If your products fit but you want more control over branding and fees, it's worth reading our guide to the best Etsy alternatives in the UK. Etsy has an open API, so it syncs cleanly alongside eBay, Amazon and Shopify.

4. Facebook Marketplace — local and free

Best for: bulky items, furniture and anything easier to collect than post. Fees: free for local cash-on-collection sales. Audience:vast and local — you're selling to people in your own town, which removes postage costs and hassle entirely. The trade-offs are time-wasters, no buyer protection on local deals and the need to meet strangers, so it suits sofas and appliances more than small valuables. There is no open seller API, so listings are managed by hand.

5. Vinted & Depop — fashion resale

Best for: second-hand and vintage fashion. Vinted has become the UK's default for pre-loved clothing because sellers pay nothing, while Depop leans into vintage, streetwear and Y2K aimed at a younger, trend-led audience. Fees: zero for Vinted sellers (the buyer pays Buyer Protection); around 10% plus a payment fee on Depop. Audience: huge and fashion-first, but weak for anything non-clothing. For a deeper comparison of these and their rivals, see our guide to the best second-hand selling sites in the UK. Neither has an open API, so cross-listing has to be managed manually.

6. Your own store — Shopify or WooCommerce

Best for: building a brand you actually own, keeping the customer relationship and protecting your margins. Fees: no marketplace commission — instead you pay for the platform (a Shopify subscription, or hosting for WooCommerce) plus payment-processing fees. Audience: whoever you can bring yourself, through SEO, social, email and ads. That's the trade-off: the best economics and full control, but you have to generate the traffic rather than borrow a marketplace's. Most serious sellers run a store and marketplaces — using the marketplaces to find customers and the store to keep them at higher margin. Both Shopify and WooCommerce expose an API, so stock stays in sync with your marketplace channels.

7. OnBuy — a low-risk UK marketplace

Best for: existing sellers looking for an extra channel with limited downside. Fees: a commission per sale with no listing fees. Audience: smaller than eBay or Amazon but genuinely UK-focused and growing. Its big selling point is that OnBuy is a pure marketplace — it never retails against you — which makes it one of the lowest-risk places to expand. It's covered in more depth in our full rundown of UK online marketplaces for sellers. OnBuy connects via an open API.

8. Gumtree — local classifieds

Best for: furniture, cars, white goods and other large local items. Fees: free for basic listings, with paid options to feature or bump a listing. Audience:local and long-established, especially strong for vehicles and household furniture. Like Facebook Marketplace, it's built around collection rather than posting, so it's ideal for items too big or heavy to ship economically. There's no open API, so listings are handled manually.

Selling across several sites: keep stock in sync

If you're only clearing a few things, one site is plenty. But the moment you sell properly — listing the same stock across eBay, Amazon, Etsy, your own store and more to reach every audience — you hit a hard problem. Each item is a single physical thing, but it shows as available on every channel you've listed it on. Sell your last unit on eBay, and unless the Amazon and Shopify listings drop too, a second buyer can purchase something you can no longer ship — now you're cancelling orders and damaging your seller ratings on exactly the accounts that matter most.

This is where Salync helps. It keeps one central stock figure and updates every channel with an open API the instant a unit sells — the API-connected channels are eBay, Shopify, Amazon, Etsy and TikTok Shop. Sell your last item anywhere and Salync drops it to zero across your other connected channels in seconds, so the same unit can't sell twice. Being honest about the limits: Vinted and Depop have no open API, so they can't be synced automatically and those listings stay manual. Salync keeps the API-supported channels — where overselling risk concentrates for higher-volume sellers — honest with each other. Free for up to 50 SKUs.